Two pop up cards can look nearly identical in product photos yet behave completely differently in your hands: one still stands proudly after a month on the mantel, the other slowly slumps by dinnertime. The difference is almost entirely materials and construction quality. This guide gives you the exact specifications to look for — paper weight, fold quality, glue points, and finishing — whether you're buying a keepsake or making your own. The Single Most Important Spec: Paper Weight (GSM) Paper thickness is measured in gsm (grams per square meter),...
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