Quick answer: A pop up card is strong enough to be the gift, but it pairs best with something small, flat or edible: chocolates with a birthday design, a gift card tucked behind the sculpture, flowers for romance, or a photo print for grandparents. Match the pairing to the occasion and keep the add-on under $25 - the card carries the emotion; the extra carries the fun. A pop up card sits in a strange category: more than a card, less than a "real" gift - which is exactly why...
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